Positioning and Branding a New Retail Store

This course covers the concepts of positioning and branding for a new retail store. The course will begin by defining positioning and branding and their importance in the retail industry. Next, it will discuss the Business Model Canvas, which is a tool used to map out the key elements of a business and identify areas for improvement. The course will then delve into the concept of brand identity, which includes visual elements such as logo and color scheme, and how they contribute to a brand's overall image. The course will also cover brand voice, which is the tone and language used to communicate with customers, and how it can be used to convey a brand's personality and values. Finally, the course will discuss the importance of a brand story, which is a narrative that explains the history and values of a brand, and how it can be used to connect with customers on an emotional level.

Instructor(s)

Senior Instructor Jean-Pierre Bobbaers

Meet Jean-Pierre, the founder of IMAGINIF and our retail design courses! With a background in both interior and industrial design, Jean-Pierre brings his 30 years of expertise in retail design, retail analysis, technology, digital marketing, and online presence strategies. He is fluent in Dutch, English, French, and German, allowing him to connect with students from various backgrounds and cultures. When not teaching, Jean-Pierre works as a digital nomad. Sign up for one of his courses to gain knowledge and experience in retail design and start a successful career in this exciting industry. My LinkedIn Profile

Checklist

This course covers the essential concepts of positioning and branding for a new retail store, including the importance of defining the brand identity, brand voice, and brand story.

  • Define positioning and branding and their importance in the retail industry.

  • Understand the Business Model Canvas and its use in identifying areas for improvement.

  • Develop a clear brand identity, including visual elements such as logo and color scheme.

  • Establish a consistent brand voice to convey the brand's personality and values.

  • Create a compelling brand story that connects with customers on an emotional level.

  • Implement the brand positioning and identity throughout all aspects of the retail store.

Course curriculum

    1. Positioning and Branding a New Retail Store - Chapter I - Lesson 1 - Intro

    2. Quiz - Positioning and Branding a New Retail Store Chapter I - lesson 1

    3. Positioning and Branding a New Retail Store -Chapter I - Lesson2 v1 - Customer Segments

    4. Quiz - Positioning and Branding a New Retail Store -Chapter I - Lesson2 v1 - Customer Segments

    5. Positioning and Branding a New Retail Store - Chapter I - Lesson3 v1 - Business Model Canvas - Channels

    6. Quiz - Positioning and Branding a New Retail Store - Chapter I - Lesson3 v1 - Business Model Canvas - Channels

    7. Positioning and Branding a New Retail Store - Chapter I - Lesson4 v1 -Business Model Canvas - Revenue

    8. Positioning and Branding a New Retail Store - Chapter I - Lesson5 v1 - Business Model Canvas - Cost

    9. Positioning and Branding a New Retail Store - Chapter I - Lesson6 v3 - Business Model Canvas - Overview 9 blocks

    1. Positioning and Branding a New Retail Store - Chapter II - Lesson1 v1 - Brand Identity

    2. Quiz - Positioning and Branding a New Retail Store - Chapter II - Lesson1 v1 - Brand Identity

    3. Positioning and Branding a New Retail Store - Chapter II - Lesson2 v1 - Brand Voice

    4. Quiz - Positioning and Branding a New Retail Store - Chapter II - Lesson2 v1 - Brand Voice

    5. Positioning and Branding a New Retail Store - Chapter II - Lesson3 v1 - Brand Story

    6. Quiz - Positioning and Branding a New Retail Store - Chapter II - Lesson3 v1 - Brand Story

About this course

  • Free
  • 15 lessons
  • 1 hour of video content

Bonus material

1 Hour Consultation

  • 1 Hour Consultation

    Included in this course is a one hour consultation with Jean-Pierre Bobbaers to discuss and answer your questions

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