Category Management for a New Store Concept

Designing a new store concept requires a deep understanding of your target customers and their needs. One key aspect of this process is category management, which involves organizing products in a way that makes sense for your customers and enhances their shopping experience.

In this online course, you will learn the latest techniques for customer-centric category management. Our practical modules will teach you how to group products together in a way that is meaningful to your customers, making it easier for them to find what they're looking for and increasing the chances of a sale.

We will also cover the latest industry trends and best practices in customer-centric category management, helping you stay ahead of the curve in your retail career. By the end of the course, you will have the skills and knowledge to design and implement a new store concept that sets you apart from the competition.

Don't miss out on the chance to take your retail skills to the next level. Enroll in our online course today and learn how to design a new store concept that meets the needs of your customers and drives sales.

Course curriculum

    1. Customer-Centric Category Management Chapter I - Lesson 1 v1

    2. Customer-Centric Category Management Chapter I - Lesson 2 v1

    3. Customer-Centric Category Management Chapter I - Lesson 3 v1 C&A

    1. Customer-Centric Category Management Chapter II - Lesson 1 v1 Floor plan design

About this course

  • Free
  • 4 lessons
  • 0.5 hours of video content

Instructor(s)

Senior Instructor Jean-Pierre Bobbaers

Meet Jean-Pierre, the founder of IMAGINIF and our retail design courses! With a background in both interior and industrial design, Jean-Pierre brings his 30 years of expertise in retail design, retail analysis, technology, digital marketing, and online presence strategies. He is fluent in Dutch, English, French, and German, allowing him to connect with students from various backgrounds and cultures. When not teaching, Jean-Pierre works as a digital nomad. Sign up for one of his courses to gain knowledge and experience in retail design and start a successful career in this exciting industry. My LinkedIn Profile

Benefits Checklist

Designing a new store concept requires a deep understanding of your target customers and their needs. One key aspect of this process is customer-centric category management. This course provides a comprehensive understanding of this important retail strategy, including the latest techniques in product grouping, and store concept design. With practical examples, you will be well equipped to enhance your retail design. Don't miss out on the opportunity to take your retail career to the next level. Enroll in this course today.

  • What is category management

  • Latest trends and best practices in customer-centric category management.

  • Grouping products for a better shopping experience.

  • Designing a customer-centric store concept.

  • Increasing sales and customer loyalty.

  • Stay informed on industry changes.

Bonus

  • 1 hour Consultation

    Included in this course is a one hour consultation via Zoom with Jean-Pierre Bobbaers to discuss and answer your questions

Discover your potential, starting today

Pre-order today